The Project Toscana Pet Friendly was born on December 11, 2014. The launch event, opened by Sara Nocentini, Councilor of Tourism of the Region of Tuscany, has involved different personalities of the ” Pet Friendly” world as associates, supporters and potential new partners. They have discussed about the importance of creating a tourist offer for those who desire to travel with their four-legged friends and about the objectives Toscana Pet Friendly aims to achieve as well, such as the creation of a network of accommodations specialized in the reception of this type of tourism.

The event ended with a “Chiave di Vino” concert, a “festival of music and wine to discover the region and its riches”, accompanied by a buffet and with the participation of all guests, including our four-legged friends.